'It's never been easier to connect': Penneys launches new app for customers in Ireland

Penneys has launched a new mobile app for Irish customers.

The app will bring the full Penneys experience to fans across many different features, including being able to scroll through the newest trends and checking the popular stock checker to see if their must-have items are available at their local store.

Users will also be able to add their top picks to their favourites and the built-in store locator will give users quick access to opening hours and directions to any Penneys store across Ireland.

Launching the new app, the retailer says customers will also be able to opt-in for personalised notifications to stay up to date with the latest arrivals, collection launces and exclusive updates.

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The app, which is available to download now, will aim to deliver various features through an intuitive user friendly design that ensures effortless navigation. 

Users will not be able to buy products directly through the app but will be able to digitally browse for their next purchase whilst checking its availability. 

Speaking on the launch of the new app, head of Penneys Ireland and Northern Ireland Fintan Costello said: "We know our customers love the buzz of a Penneys store - from discovering the latest trends to picking up everyday essentials for the family".

He explained the company's approach to creating the app saying: "Our digital channels are driving shoppers into our stores and so with more people browsing online before they shop, the Penneys app extends that experience, offering a convenient and inspiring way to explore our ranges anytime, anywhere. Whether at home or on the go, now it's never been easier to connect with Penneys". 

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The launch of the app in Ireland reflects a growing demand from customers who want digital tools to complement their in-store experience. It's introduction was a logical step for the retailer who boasts 26 million followers across all of their social media platforms as they continue to branch into the digital sphere. There has also been consistent growth for their website which see 20% of visitors using the stock check feature which will be an integral part of the new app. 

The most popular search category on the website has been women's fashion with home goods coming in second. It will be even easier now to access these categories at the touch of a button with the launch of the new app. 

The app is now available for download through the Apple and Google stores by searching Penneys/Primark as the retailer continues to enhance it's customer experience.