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06 Sept 2025
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06 Sept 2025
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PICTURE: PEXELS
BAUER Media Audio Ireland has announced its agreement to acquire iRadio, the youth music station that has captured the hearts of listeners spanning the North East, Midlands, and North West regions.
With this acquisition, contingent upon regulatory approval and customary closing conditions, Bauer Media Audio Ireland solidifies its position as a dominant force in the Irish radio landscape, propelling its total weekly radio reach to an impressive 1.9 million listeners.
iRadio, a powerhouse in the 15 to 44 demographic, has consistently held the top spot across its 15 broadcast counties, becoming a staple in the lives of young listeners and music enthusiasts.
Chris Doyle, Interim CEO of Bauer Media Audio Ireland, expressed his enthusiasm for the upcoming collaboration, stating, "iRadio is a high-quality business, and we're looking very forward to welcoming it to Bauer. Together, we'll be able to ensure that the station can provide even more of the great content, music, and entertainment that its audiences love."
The sentiment was mirrored by Willie O'Reilly, Chairman at iRadio, who commented, "iRadio has grown to become the most popular radio station in its broadcast region, keeping listeners across its fifteen counties informed and entertained. The board would like to thank everyone who has been a part of this journey for their contribution. iRadio is now ready to embark on a new chapter as part of Bauer Media Audio. Its best days lie ahead."
Since making its debut in the Irish market in 2021, Bauer Media Audio has consistently set new benchmarks for growth and excellence. Under Bauer's ownership, flagship stations like Today FM, Newstalk, and SPIN have reached new heights in terms of listenership, while also being lauded at the prestigious IMRO Radio Awards for their remarkable achievements.
Bauer Media Audio Ireland's investment in audioXi, the country's largest digital audio advertising exchange, further exemplifies their dedication to driving innovation and enhancing the audio advertising landscape.
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