Wild Atlantic Way declared world’s second most ‘Instagrammable’ route

The Wild Atlantic Way has been recognised as the world’s second most ‘Instagrammable’ and picturesque route.

A new study, conducted by Cinch, showed that the Wild Atlantic Way, a route over 2,500km that goes from the Inishowen Peninsula to Kinsale in Cork, had the second most hashtag mentions on Instagram.

The Wild Atlantic Way has a total hashtag count of 1.9 million, mostly driven by the #wildatlanticway hashtag alongside breathtaking scenery. Only Route 66 in the USA is ahead with 2.4 million hashtag counts.

Other routes to make the top 10 were the Great Ocean Road in Australia, the North Coast 500 in Scotland, and the Silk Road in Central Asia. 

The journey of the Wild Atlantic Way is the world’s longest defined coastal route, and usually takes between three and five weeks to complete. 

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Sam Sheehan, the motoring editor at Cinch, said: “Road trips represent the ultimate freedom to explore at your own pace.

“There’s something magical about having the open road ahead of you, with the flexibility to stop whenever you want.

“From stopping to take pictures of a view that takes your breath away to hopping out the car to explore an intriguing village and its local culture, you have the complete control to truly absorb your surroundings.”