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06 Sept 2025

Muff Liquor Company plan new distillery with 'gin experience'

Hollywood star Russell Crowe is among the A-list celebrities who have invested a substantial sum in Muff Liquor Company, who have sought planning permission for the new development

Muff Liquor Company plan new distillery with 'gin experience'

Muff Liquor Company co-founder Laura Bonner.

The Muff Liquor Company, which has become popular with A-list celebrities, are to open a new distillery and a ‘gin experience’ area in Muff.

Planning permission for a new visitors centre has been sought for a new development in the border village.

Muff Liquor Company is part-owned by an investment venture that includes Hollywood star Russell Crowe.

Vega & Wallace Ltd, trading as The Muff Liquor Company has applied for planning permission.

The proposed development would see a change of use of an existing car sales building to a distillery. The development would include an on-site bottling facility, a retail shop, offices and a gin experience area.

Documents lodged with Donegal County Council provide for associated signage and elevational amendments to existing facades and all on-site development works.

Earlier this year, MLM Distillery Investments, invested €750,000 in Muff Liquor Company’s parent firm, Vega & Wallace Ltd, fillings to the Companies Registration Office showed.

MLM Distillery Investments, which now has a 30 per cent share in the company, includes ‘Gladiator’ star Crowe, Ed Sheeran, Jimmy Carr and Ronan Keating.

Crowe was introduced to the Irish Potato Craft Gin while he was in Ireland filming ‘The Pope’s Exorcist’ in Dublin and Wicklow last August.

Muff native Laura Bonner, the Muff Liquor Company co-founder with her Manchester-based business partner Tom Russell, has told how the inspiration for the company was her grandfather, Philip McClenaghan, a Greencastle potato farmer and underground poitín maker.

Donegal County Council are due to make a decision on the application in September.

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